For this WordPress project, I developed has an information architecture structure that enables this medical testing laboratory to organize and publish extensive detail on their catalogue of tests and the associated ongoing research.
Utilizing WordPress custom post-type capabilities and creating custom templates, we transformed the company website from a simple brochure into an immediately accessible, easily searchable, & highly detailed reference resource for both their national clientele of fertility clinicians and their own Client Support Team.
Additional benefits of maximizing the WordPress taxonomy structure are improved search returns for the company brand on Google as well as as easy group Wiki-style editing for all team members as errors or omissions are noted, test details are adjusted and new supporting research becomes available.
Meticulous planning and thorough training in building out their custom taxonomy allows for instant updating of related research and news feeds throughout as well as automatic grouping of related tests when searching the test catalogue.
We also achieved improvements in the more usual areas associated with a modern corporate website overhaul, including improved visual branding through style consistency, contact form integration with new company CRM and ground-preparation for social media integration to come.
