entry posted on May 4, 2011

Golden Thread Studio

posted in Digital, Facebook, Search Engine Optimization, Small Business Websites, WordPress websites   tagged , , ,    

This is maybe the prettiest WordPress theme I’ve ever designed for a small business website. More importantly, I think it most accurately communicates the style & approach of this unique holistic health practice here in Pittsburgh’s East End.

Founded by certified Gyrotonic® instructor Anne Brownlee and housed in a lovely private home, Golden Thread Studio offers private, duet and group classes in Gyrotonic® movement, breathing and meditation guidance, and holistic health counseling services. Anne also partners with YogaHive and other mind-body oriented centers in southwest Pennsylvania to bring her knowledge and instruction to other commmunities.

My work for Anne consisted of adapting her existing graphic identity into a cohesive online brand. Using WordPress of course, we established the blogging, event scheduling/booking, boutique and social media functions that Anne wanted to implement into her business. I also developed a keyword writing guide for Anne and installed the corresponding optimized taxonomy to help her get the most out of WordPress’ SEO capabilities with the least amount of learning curve.

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