Using the WordPress website platform, I created a new online hub for the activities of an established Pittsburgh regional development non-profit organization. Timed with the overhaul of Vibrant Pittsburgh‘s branding and messaging and conversion to a new name, the basic idea was to provide a small staff with a big set of tools to get the new brand established and extend the reach of the group through search (for newcomers to Pittsburgh) and social networking (for currently unconnected communities in Pittsburgh.
The branding, messaging & layout of this site were developed by a local ad agency in a traditional brochure style before I was introduced to the project, and I worked to develop an integrated online set of web 3.0 publishing & sharing tools (connecting blog, Twitter and Facebook strategies) inside the framework previously approved by Vibrant Pittsburgh board and CEO, Melanie Harrington.
Our initial engagement also included a customized SEO/keyword blueprint I researched and installed in the WordPress taxonomy management system, and basic training in coordinated blogging and social media communications.
Our continuing engagement builds on that training & the as-yet unexplored capabilities of their new site when it comes to sharing documents, creating successful event cycles and expanding organization programming abilities.
